How the calculations are made Your sign estimate is based on practical small-town campaign visibility planning. We use five core factors: 1) Supporter Lawn Target We calculate a target number of visible supporter lawns as a percentage of the elector count you entered (typically 2–4%, depending on ward density). This helps estimate how many residential placements create meaningful name recognition. 2) Corridor & Intersection Coverage We add a standard allowance for major roads, key intersections, entry points, and community hubs. These high-traffic areas increase repeated voter exposure beyond residential streets. 3) Competition Adjustment If you’re running against multiple serious opponents, the recommended quantity increases to reflect the need for stronger presence in a crowded race. 4) Visibility Approach A lean, standard, or aggressive setting adjusts overall sign density based on how assertive your campaign visibility strategy is. 5) Reserve & Seasonal Planning We include additional allocation to account for damaged signs, late supporter requests, seasonal residents, and mid-campaign reinforcement. Your final number is rounded to print-friendly quantities and shown as a range to reflect normal campaign variation.