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If you’ve ever submitted a graphic only to have it sent back with notes about bleeds, color modes, or pixelated logos, you’re not alone. These three specs aren’t arbitrary hurdles—they’re fundamentals of professional print. Click to enlarge Raster vs. Vector A raster image (JPEG, PNG, PSD) is made of pixels. It’s perfect for photos, but the moment you enlarge it past 100%, it blurs. A vector (AI, EPS, SVG) is math—lines and curves that stay razor sharp at any size. Logos and